Natasha Panfilova Lectures in Europe 2026

Natasha Panfilova: lecture "Where did the money go?" - Marketing and consumer behavior with humor and data

Natasha Panfilova, a recognized expert in the field of marketing, a master's degree teacher in Paris and the author of a blog with an audience of over 200 thousand people, invites you to a unique lecture that will make you take a fresh look at consumer behavior and the patterns underlying marketing strategies.

The theme of the lecture is: "Where did the money go?" - is a popular science presentation with stand-up elements, dedicated to automatic reactions of people to marketing stimuli and behavioral strategies that cause these reactions.

During the lecture Natasha Panfilova will highlight a number of key issues of interest to both professional marketers and ordinary consumers. Why do memes sell better than arguments? How is nostalgia back on trend and why does it work? What goes on in the minds of zoomers and alphas, and how their behavior breaks the usual marketing schemes?

In addition, the lecture will touch on the topics of impulsive decisions, manipulation, cognitive dissonance and banner blindness. Participants will learn how consumer habits and emotional reactions influence purchasing decisions and why sometimes "just to look" ends with the phrase "okay, I'll take it". Natasha will explain what happened between the first "wow" and the moment of purchase, as well as explain the mechanism of the "dent" effect - the peculiarities of perception and choice.

The lecture will be useful for:

• marketers who want to better understand the behavior of their audience;

• entrepreneurs and companies seeking to improve the effectiveness of their advertising strategies;

• all those who are interested in how consumer psychology and behavior influence their purchases.

Natasha Panfilova's lecture is not only theory, but also practical observations that will help everyone understand how consumer decisions are actually made in the world of modern marketing.